Shad grew up in southwest Missouri and moved to Chicago in his early 20’s where he worked in bars and restaurants to support himself and had a really great time. Somewhere along the way, an interest in wine developed. At another point, a little later on along the way, he got real geeky about it. What began as a hobby became a path. He spent many years on the buying side as Wine Director for Volo in Roscoe Village where he was able to hone his pairing skills and came to study the chemistry behind it. He also spent a couple of years attempting to sell wine for a local distributor, but felt he lacked the “go out there and make it happen” kind of attitude that it took to be successful in that endeavor. This lead to the realization that he needed a centralized location to work from, where people would bring him wine to try. He could then purchase this wine and introduce it to people who might not have had the chance otherwise. So he bought a wine shop which he owns with his amazing wife Sara who, luckily for him, has more than enough of the aforementioned "go out there and make it happen" attitude.
On the weekends you may find her there with their incredibly helpful daughter Ava and on occasion, their very unhelpful dog Bradley, who is lucky that he's cute.